Pricing · Full comparison
Every feature, plan by plan
Two price lists, side by side. Novrex ERP comes in four plans priced per user per month, and each plan contains everything in the plan below it. AI Marketing is a separate product: a monthly platform fee, plus WhatsApp conversations at Meta’s own per-conversation rate.
Prices exclude GST at 18%, which a registered business reclaims as input credit.
Price list one
Novrex ERP
Pick the plan that covers how far your work goes today. Nothing is taken away when you move up, and you can move up mid-cycle — an upgrade is pro-rated to the day and the new plan is live immediately.
Sales
₹1,000per user, per month
For teams whose bottleneck is the gap between an enquiry and an order.
BusinessWhere most start
₹1,500per user, per month
Runs the whole trading cycle — quote, stock, invoice, GST, payroll — on one ledger.
Service Operations
₹1,700per user, per month
Adds everything that happens after the sale: tickets, AMCs, engineers, SLAs.
Manufacturing
₹2,000per user, per month
Adds the shop floor: what to make, what it costs, and whether it passed.
| Feature | Sales₹1,000/user /mo | Business₹1,500/user /mo | Service Operations₹1,700/user /mo | Manufacturing₹2,000/user /mo |
|---|---|---|---|---|
| Enquiries and sales | ||||
| Enquiry capture, scoring and assignment | Included | Included | Included | Included |
| Sales pipeline with stages on a board | Included | Included | Included | Included |
| Customer and contact profiles with full history | Included | Included | Included | Included |
| Quotations with versions and approval rules | Included | Included | Included | Included |
| Follow-up reminders and automatic next steps | Included | Included | Included | Included |
| Calls, email and WhatsApp logged against the customer | Included | Included | Included | Included |
| Quote to order, with a live order bookOn Sales the quote converts, but the order is not billed or picked from stock. | Limited | Included | Included | Included |
| Finance and GST | ||||
| GST invoicing and e-invoicing with IRN and QR | Not included | Included | Included | Included |
| GSTR-1 and 3B return data, with HSN summaries | Not included | Included | Included | Included |
| Receivables, payables and ageing | Not included | Included | Included | Included |
| Ledgers, journals and the general ledger | Not included | Included | Included | Included |
| Bank reconciliation and UPI payment matching | Not included | Included | Included | Included |
| Profit and loss, balance sheet and cash flow | Not included | Included | Included | Included |
| Cost per batch and job costing | Not included | Not included | Not included | Included |
| Purchase | ||||
| Purchase requisitions and approvals | Not included | Included | Included | Included |
| Supplier masters and vendor scorecards | Not included | Included | Included | Included |
| Purchase orders and goods receipt notes | Not included | Included | Included | Included |
| Purchase bills matched to order and receipt | Not included | Included | Included | Included |
| Quotes from suppliers compared side by side | Not included | Included | Included | Included |
| Reorder levels, and purchase raised from the production plan | Not included | Not included | Not included | Included |
| Stock and warehouse | ||||
| Multiple warehouses with bin locations | Not included | Included | Included | Included |
| Batch, serial and expiry tracking | Not included | Included | Included | Included |
| Barcode and QR scanning, and stock transfers | Not included | Included | Included | Included |
| Stock valuation on FIFO or weighted average | Not included | Included | Included | Included |
| Spares held and issued against service jobsOn Business the spare is a stock item; it is not linked to a ticket or an engineer. | Not included | Limited | Included | Included |
| Raw material, work in progress and finished-goods stores | Not included | Not included | Not included | Included |
| People and payroll | ||||
| Employee records and document store | Not included | Included | Included | Included |
| Attendance, shifts and leave | Not included | Included | Included | Included |
| Payroll with PF, ESI, PT and TDS | Not included | Included | Included | Included |
| More than one branch or company on one login | Not included | Included | Included | Included |
| Engineer rosters and service incentives | Not included | Not included | Included | Included |
| Shop-floor labour and operator time booking | Not included | Not included | Not included | Included |
| After the sale | ||||
| Service tickets and complaints | Not included | Not included | Included | Included |
| AMC contracts with renewal tracking | Not included | Not included | Included | Included |
| Warranty registration, claim to closure | Not included | Not included | Included | Included |
| Engineer dispatch and job scheduling | Not included | Not included | Included | Included |
| SLA timers, escalation and breach alerts | Not included | Not included | Included | Included |
| Every machine sold, with its service history | Not included | Not included | Included | Included |
| Service revenue, job profitability and spares billing | Not included | Not included | Included | Included |
| Shop floor | ||||
| Multi-level bills of material and routing | Not included | Not included | Not included | Included |
| Work orders and job cards | Not included | Not included | Not included | Included |
| Machines, work centres and capacity planning | Not included | Not included | Not included | Included |
| Quality checks before stock becomes saleable | Not included | Not included | Not included | Included |
| Material requirements planning | Not included | Not included | Not included | Included |
| Finished goods, by-products and scrap | Not included | Not included | Not included | Included |
| Job work sent out on challan and received back | Not included | Not included | Not included | Included |
| Platform and AI | ||||
| Novrex AI assistants for sales, finance and stockOn Sales the assistant answers on the sales pipeline only, because that is the data the plan holds. | Limited | Included | Included | Included |
| Roles and record-level permissions | Included | Included | Included | Included |
| Dashboards and reporting | Limited | Included | Included | Included |
| Android and iOS apps | Included | Included | Included | Included |
| REST API and webhooks | Add-on | Included | Included | Included |
| AI MarketingA separate product on its own price list — compare its tiers below. | Add-on | Add-on | Add-on | Add-on |
| Hosting and support | ||||
| Managed cloud hosting included in the seat price | Included | Included | Included | Included |
| Product updates and new features | Included | Included | Included | Included |
| Support over email, chat and phone | Included | Included | Included | Included |
| Backups and security | Included | Included | Included | Included |
| Help getting liveThree rollout sizes, priced per user — the smallest is free. | Add-on | Add-on | Add-on | Add-on |
| A named account manager | Add-on | Add-on | Add-on | Included |
Sales₹1,000 · per user, per month
Enquiries and sales
- Enquiry capture, scoring and assignmentIncluded
- Sales pipeline with stages on a boardIncluded
- Customer and contact profiles with full historyIncluded
- Quotations with versions and approval rulesIncluded
- Follow-up reminders and automatic next stepsIncluded
- Calls, email and WhatsApp logged against the customerIncluded
- Quote to order, with a live order bookOn Sales the quote converts, but the order is not billed or picked from stock.Limited
Finance and GST
- GST invoicing and e-invoicing with IRN and QRNot included
- GSTR-1 and 3B return data, with HSN summariesNot included
- Receivables, payables and ageingNot included
- Ledgers, journals and the general ledgerNot included
- Bank reconciliation and UPI payment matchingNot included
- Profit and loss, balance sheet and cash flowNot included
- Cost per batch and job costingNot included
Purchase
- Purchase requisitions and approvalsNot included
- Supplier masters and vendor scorecardsNot included
- Purchase orders and goods receipt notesNot included
- Purchase bills matched to order and receiptNot included
- Quotes from suppliers compared side by sideNot included
- Reorder levels, and purchase raised from the production planNot included
Stock and warehouse
- Multiple warehouses with bin locationsNot included
- Batch, serial and expiry trackingNot included
- Barcode and QR scanning, and stock transfersNot included
- Stock valuation on FIFO or weighted averageNot included
- Spares held and issued against service jobsNot included
- Raw material, work in progress and finished-goods storesNot included
People and payroll
- Employee records and document storeNot included
- Attendance, shifts and leaveNot included
- Payroll with PF, ESI, PT and TDSNot included
- More than one branch or company on one loginNot included
- Engineer rosters and service incentivesNot included
- Shop-floor labour and operator time bookingNot included
After the sale
- Service tickets and complaintsNot included
- AMC contracts with renewal trackingNot included
- Warranty registration, claim to closureNot included
- Engineer dispatch and job schedulingNot included
- SLA timers, escalation and breach alertsNot included
- Every machine sold, with its service historyNot included
- Service revenue, job profitability and spares billingNot included
Shop floor
- Multi-level bills of material and routingNot included
- Work orders and job cardsNot included
- Machines, work centres and capacity planningNot included
- Quality checks before stock becomes saleableNot included
- Material requirements planningNot included
- Finished goods, by-products and scrapNot included
- Job work sent out on challan and received backNot included
Platform and AI
- Novrex AI assistants for sales, finance and stockOn Sales the assistant answers on the sales pipeline only, because that is the data the plan holds.Limited
- Roles and record-level permissionsIncluded
- Dashboards and reportingLimited
- Android and iOS appsIncluded
- REST API and webhooksAdd-on
- AI MarketingA separate product on its own price list — compare its tiers below.Add-on
Hosting and support
- Managed cloud hosting included in the seat priceIncluded
- Product updates and new featuresIncluded
- Support over email, chat and phoneIncluded
- Backups and securityIncluded
- Help getting liveThree rollout sizes, priced per user — the smallest is free.Add-on
- A named account managerAdd-on
Business₹1,500 · per user, per month
Enquiries and sales
- Enquiry capture, scoring and assignmentIncluded
- Sales pipeline with stages on a boardIncluded
- Customer and contact profiles with full historyIncluded
- Quotations with versions and approval rulesIncluded
- Follow-up reminders and automatic next stepsIncluded
- Calls, email and WhatsApp logged against the customerIncluded
- Quote to order, with a live order bookIncluded
Finance and GST
- GST invoicing and e-invoicing with IRN and QRIncluded
- GSTR-1 and 3B return data, with HSN summariesIncluded
- Receivables, payables and ageingIncluded
- Ledgers, journals and the general ledgerIncluded
- Bank reconciliation and UPI payment matchingIncluded
- Profit and loss, balance sheet and cash flowIncluded
- Cost per batch and job costingNot included
Purchase
- Purchase requisitions and approvalsIncluded
- Supplier masters and vendor scorecardsIncluded
- Purchase orders and goods receipt notesIncluded
- Purchase bills matched to order and receiptIncluded
- Quotes from suppliers compared side by sideIncluded
- Reorder levels, and purchase raised from the production planNot included
Stock and warehouse
- Multiple warehouses with bin locationsIncluded
- Batch, serial and expiry trackingIncluded
- Barcode and QR scanning, and stock transfersIncluded
- Stock valuation on FIFO or weighted averageIncluded
- Spares held and issued against service jobsOn Business the spare is a stock item; it is not linked to a ticket or an engineer.Limited
- Raw material, work in progress and finished-goods storesNot included
People and payroll
- Employee records and document storeIncluded
- Attendance, shifts and leaveIncluded
- Payroll with PF, ESI, PT and TDSIncluded
- More than one branch or company on one loginIncluded
- Engineer rosters and service incentivesNot included
- Shop-floor labour and operator time bookingNot included
After the sale
- Service tickets and complaintsNot included
- AMC contracts with renewal trackingNot included
- Warranty registration, claim to closureNot included
- Engineer dispatch and job schedulingNot included
- SLA timers, escalation and breach alertsNot included
- Every machine sold, with its service historyNot included
- Service revenue, job profitability and spares billingNot included
Shop floor
- Multi-level bills of material and routingNot included
- Work orders and job cardsNot included
- Machines, work centres and capacity planningNot included
- Quality checks before stock becomes saleableNot included
- Material requirements planningNot included
- Finished goods, by-products and scrapNot included
- Job work sent out on challan and received backNot included
Platform and AI
- Novrex AI assistants for sales, finance and stockIncluded
- Roles and record-level permissionsIncluded
- Dashboards and reportingIncluded
- Android and iOS appsIncluded
- REST API and webhooksIncluded
- AI MarketingA separate product on its own price list — compare its tiers below.Add-on
Hosting and support
- Managed cloud hosting included in the seat priceIncluded
- Product updates and new featuresIncluded
- Support over email, chat and phoneIncluded
- Backups and securityIncluded
- Help getting liveThree rollout sizes, priced per user — the smallest is free.Add-on
- A named account managerAdd-on
Service Operations₹1,700 · per user, per month
Enquiries and sales
- Enquiry capture, scoring and assignmentIncluded
- Sales pipeline with stages on a boardIncluded
- Customer and contact profiles with full historyIncluded
- Quotations with versions and approval rulesIncluded
- Follow-up reminders and automatic next stepsIncluded
- Calls, email and WhatsApp logged against the customerIncluded
- Quote to order, with a live order bookIncluded
Finance and GST
- GST invoicing and e-invoicing with IRN and QRIncluded
- GSTR-1 and 3B return data, with HSN summariesIncluded
- Receivables, payables and ageingIncluded
- Ledgers, journals and the general ledgerIncluded
- Bank reconciliation and UPI payment matchingIncluded
- Profit and loss, balance sheet and cash flowIncluded
- Cost per batch and job costingNot included
Purchase
- Purchase requisitions and approvalsIncluded
- Supplier masters and vendor scorecardsIncluded
- Purchase orders and goods receipt notesIncluded
- Purchase bills matched to order and receiptIncluded
- Quotes from suppliers compared side by sideIncluded
- Reorder levels, and purchase raised from the production planNot included
Stock and warehouse
- Multiple warehouses with bin locationsIncluded
- Batch, serial and expiry trackingIncluded
- Barcode and QR scanning, and stock transfersIncluded
- Stock valuation on FIFO or weighted averageIncluded
- Spares held and issued against service jobsIncluded
- Raw material, work in progress and finished-goods storesNot included
People and payroll
- Employee records and document storeIncluded
- Attendance, shifts and leaveIncluded
- Payroll with PF, ESI, PT and TDSIncluded
- More than one branch or company on one loginIncluded
- Engineer rosters and service incentivesIncluded
- Shop-floor labour and operator time bookingNot included
After the sale
- Service tickets and complaintsIncluded
- AMC contracts with renewal trackingIncluded
- Warranty registration, claim to closureIncluded
- Engineer dispatch and job schedulingIncluded
- SLA timers, escalation and breach alertsIncluded
- Every machine sold, with its service historyIncluded
- Service revenue, job profitability and spares billingIncluded
Shop floor
- Multi-level bills of material and routingNot included
- Work orders and job cardsNot included
- Machines, work centres and capacity planningNot included
- Quality checks before stock becomes saleableNot included
- Material requirements planningNot included
- Finished goods, by-products and scrapNot included
- Job work sent out on challan and received backNot included
Platform and AI
- Novrex AI assistants for sales, finance and stockIncluded
- Roles and record-level permissionsIncluded
- Dashboards and reportingIncluded
- Android and iOS appsIncluded
- REST API and webhooksIncluded
- AI MarketingA separate product on its own price list — compare its tiers below.Add-on
Hosting and support
- Managed cloud hosting included in the seat priceIncluded
- Product updates and new featuresIncluded
- Support over email, chat and phoneIncluded
- Backups and securityIncluded
- Help getting liveThree rollout sizes, priced per user — the smallest is free.Add-on
- A named account managerAdd-on
Manufacturing₹2,000 · per user, per month
Enquiries and sales
- Enquiry capture, scoring and assignmentIncluded
- Sales pipeline with stages on a boardIncluded
- Customer and contact profiles with full historyIncluded
- Quotations with versions and approval rulesIncluded
- Follow-up reminders and automatic next stepsIncluded
- Calls, email and WhatsApp logged against the customerIncluded
- Quote to order, with a live order bookIncluded
Finance and GST
- GST invoicing and e-invoicing with IRN and QRIncluded
- GSTR-1 and 3B return data, with HSN summariesIncluded
- Receivables, payables and ageingIncluded
- Ledgers, journals and the general ledgerIncluded
- Bank reconciliation and UPI payment matchingIncluded
- Profit and loss, balance sheet and cash flowIncluded
- Cost per batch and job costingIncluded
Purchase
- Purchase requisitions and approvalsIncluded
- Supplier masters and vendor scorecardsIncluded
- Purchase orders and goods receipt notesIncluded
- Purchase bills matched to order and receiptIncluded
- Quotes from suppliers compared side by sideIncluded
- Reorder levels, and purchase raised from the production planIncluded
Stock and warehouse
- Multiple warehouses with bin locationsIncluded
- Batch, serial and expiry trackingIncluded
- Barcode and QR scanning, and stock transfersIncluded
- Stock valuation on FIFO or weighted averageIncluded
- Spares held and issued against service jobsIncluded
- Raw material, work in progress and finished-goods storesIncluded
People and payroll
- Employee records and document storeIncluded
- Attendance, shifts and leaveIncluded
- Payroll with PF, ESI, PT and TDSIncluded
- More than one branch or company on one loginIncluded
- Engineer rosters and service incentivesIncluded
- Shop-floor labour and operator time bookingIncluded
After the sale
- Service tickets and complaintsIncluded
- AMC contracts with renewal trackingIncluded
- Warranty registration, claim to closureIncluded
- Engineer dispatch and job schedulingIncluded
- SLA timers, escalation and breach alertsIncluded
- Every machine sold, with its service historyIncluded
- Service revenue, job profitability and spares billingIncluded
Shop floor
- Multi-level bills of material and routingIncluded
- Work orders and job cardsIncluded
- Machines, work centres and capacity planningIncluded
- Quality checks before stock becomes saleableIncluded
- Material requirements planningIncluded
- Finished goods, by-products and scrapIncluded
- Job work sent out on challan and received backIncluded
Platform and AI
- Novrex AI assistants for sales, finance and stockIncluded
- Roles and record-level permissionsIncluded
- Dashboards and reportingIncluded
- Android and iOS appsIncluded
- REST API and webhooksIncluded
- AI MarketingA separate product on its own price list — compare its tiers below.Add-on
Hosting and support
- Managed cloud hosting included in the seat priceIncluded
- Product updates and new featuresIncluded
- Support over email, chat and phoneIncluded
- Backups and securityIncluded
- Help getting liveThree rollout sizes, priced per user — the smallest is free.Add-on
- A named account managerIncluded
Managed cloud hosting, product updates and support sit inside the seat price. Getting your data in and your documents set up is priced separately — see the three rollout sizes.
Price list two
AI Marketing
A different product with a different unit. You pay Novrex a flat platform fee for the tier you are on, and you pay Meta’s per-conversation rate for the WhatsApp conversations you send. Novrex bills that rate at cost — never a markup. Service conversations and Instagram conversations are free.
GrowthWhere most start
₹7,499per organisation, per month
Eight social accounts, three WhatsApp numbers and one Google Business Profile — where most businesses start.
Premium
₹9,999per organisation, per month
Fifteen social accounts, five WhatsApp numbers, video generation and the API.
| Feature | Growth₹7,499/month | Premium₹9,999/month |
|---|---|---|
| Reach | ||
| Social accounts | 8 | 15 |
| Scheduled posts a month | 40 | 150 |
| WhatsApp numbers | 3 | 5 |
| Google Business Profiles | 1 | 2 |
| WhatsApp bulk messaging | Included | Included |
| Unified messages inbox | Included | Included |
| What the AI agent does | ||
| Post ideas generated a month | 30 | 60 |
| Images generated a month | 30 | 60 |
| Videos generated a month | Not included | 3 |
| AI comment replies | 500 | 10,000 |
| AI review replies | 500 | 10,000 |
| Full AI conversations | Not included | 10,000 |
| Basic AI conversations | Not included | 10,000 |
| Feedback and automation | ||
| Surveys a month | 30 | 50 |
| Survey responses | 300 | 500 |
| Workflows | 1 | 5 |
| API integration | Not included | Included |
Growth₹7,499 · per organisation, per month
Reach
- Social accounts8
- Scheduled posts a month40
- WhatsApp numbers3
- Google Business Profiles1
- WhatsApp bulk messagingIncluded
- Unified messages inboxIncluded
What the AI agent does
- Post ideas generated a month30
- Images generated a month30
- Videos generated a monthNot included
- AI comment replies500
- AI review replies500
- Full AI conversationsNot included
- Basic AI conversationsNot included
Feedback and automation
- Surveys a month30
- Survey responses300
- Workflows1
- API integrationNot included
Premium₹9,999 · per organisation, per month
Reach
- Social accounts15
- Scheduled posts a month150
- WhatsApp numbers5
- Google Business Profiles2
- WhatsApp bulk messagingIncluded
- Unified messages inboxIncluded
What the AI agent does
- Post ideas generated a month60
- Images generated a month60
- Videos generated a month3
- AI comment replies10,000
- AI review replies10,000
- Full AI conversations10,000
- Basic AI conversations10,000
Feedback and automation
- Surveys a month50
- Survey responses500
- Workflows5
- API integrationIncluded
The platform fee and the conversation charges are two separate lines on your invoice, so you can always see which is which. Current Meta rates are on the pricing page.
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Seen enough? Pick a plan.
The pricing page has the prices, the perpetual licence and a free trial you can start today. If you would rather talk it through with your own numbers, book a call and we will size it with you.
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