A campaign in Novrex Marketing is a coordinated outreach across one or more channels (email, WhatsApp, SMS) to a defined audience.
Step 1 — Define the segment
Use the segment builder or describe your audience in plain language. The AI will translate intent into filters and show you the resulting count before you save.
Step 2 — Set the goal
Choose what success looks like — replies, meetings booked, page visits, purchases. The goal informs both the messaging and the post-campaign report.
Step 3 — Draft the message
Either write your own copy or have AI draft it. AI-generated copy is grounded in your brand voice (configurable in Settings → Brand) and the segment's known interests.
Step 4 — Choose channels and schedule
Pick channels in priority order. Novrex will fall back through the order — for instance, email first, WhatsApp if email bounces.