Static lead scoring (visited pricing +20, opened email +5) cannot keep up with how leads actually behave. Novrex AI scoring learns from your closed-won and closed-lost outcomes and updates itself continuously.
Enabling AI scoring
Go to Marketing → Settings → Lead Scoring → AI Mode. The model needs at least 100 closed deals to bootstrap. If you have fewer, run hybrid mode (AI + your existing rules) until the dataset matures.
What signals it uses
- Behavioural signals — page visits, email opens, WhatsApp engagement, content downloads.
- Firmographic signals — company size, industry, location, annual revenue.
- Account-level signals — multiple personas from the same domain in the buying journey.
- Historical match — similarity to your past closed-won customers.
Reading the score
Each lead has a score (0–100) plus a reasoning trace. Hover over the score to see the top contributing factors. Use the trace in pipeline reviews — it removes the "why is this lead hot?" guesswork.