No marketing copy survives a poor deliverability setup. Get these basics right before you scale outbound.
DNS records
- SPF — add Novrex's sending domain to your SPF record.
- DKIM — publish the DKIM key shown in Settings → Email → Domain Auth.
- DMARC — start with p=none for monitoring, move to p=quarantine after 30 days of clean reports.
Warm up the domain
Brand-new sending domains should send fewer than 50 emails per day in the first week and ramp up gradually. Novrex automates this — enable warm-up mode in Settings → Email → Sending.
List hygiene
Remove hard bounces, unsubscribes, and 90-day unengaged contacts before every campaign. The deliverability dashboard shows you the cohort to suppress.